Spike Jonze’s latest film should show Apple how to make Apple TV Plus a hit

Out now, exclusively on Apple TV Plus, Beastie Boys Story might be my favorite thing I’ve watched during the 6 weeks I’ve been stuck inside under quarantine. It also got me thinking about the Apple TV Plus service, which probably hasn’t been the home-run hit that Apple was hoping it would be.

But as I sat on my couch, going through the strongest (and widest range of) emotions, I got a feeling that this is the kind of programming that could help Apple TV Plus find its identity. Through films and programming like Beastie Boys Story, Apple could find their lane in the wild west of streaming, where Netflix runs the town and new gunslingers including Peacock and HBO Max are arriving this summer.

Yes, as the streaming media landscape gets more and more crowded, Apple TV Plus is going to have a harder and harder time getting people to pay its $4.99 monthly price — and not just cancel after their free year (given away with every iPhone, iPad, iPod touch, Apple TV or Mac) is over.

Read more…