Dating apps are urging users to register to vote this year in between swiping for a romantic partner.

OkCupid this week rolled out a “Voter 2020” badge that users can add to their profile to show they are already registered.

If users answer the in-app question “are you registered to vote in the 2020 presidential election?” with a “no,” they will be directed to a new landing page offering them the chance to register.

OKCupid has partnered with Michelle Obama’s voter initiative, When We All Vote, to offer the registration process. OkCupid’s registered voters lean Democrat at 67 percent, the app said.

Tinder also has an in-app card inviting people to register to vote, launched earlier in August. It directs users who swipe right to a landing page where they can sign up.

Dating app users skew younger, including first-time voters, which makes these platforms a prime opportunity for voting appeals.

Nearly half of the coveted 18- to 29-year-old voting age has used a dating app, according to a Pew Research Center poll taken pre-pandemic. Between ages 30 to 49, 38 percent report using a dating app.

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