Though jack-o’-lanterns are still aglow in anticipation of Halloween, it’s beginning to look a lot like Christmas on TV – and a modern-day Christmas at that.

Cable networks kicked off their holiday-themed romance flicks Friday with a slate of movies more diverse than ever. Hallmark’s “Countdown to Christmas” and Lifetime’s “It’s A Wonderful Lifetime” include an LGBTQ couple in a major storyline, a first for both. “A New York Christmas Wedding,” which shows central character Jennifer (Nia Fairweather) what her life would’ve looked like if she had explored her feelings for her closest pal, a woman, arrives on Netflix on Nov. 5.

For Hallmark, whose winter programming provides a reliable ratings boost, the move comes nearly a year after a call to #BoycottHallmarkChannel over the network’s decision to yank ads for a wedding website showing same-sex couples kissing. The decision was later reversed. In August, Hallmark aired its first same-sex union in a TV movie, after pledging to increase LGBTQ representation the previous month.

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