HeadCount, the non-profit group that promotes voter registration through music and the arts, has launched a virtual HeadCount Festival Challenge this year with participating events and organizers, including Coachella, Electric Forest, Bonnaroo and more than a dozen others.

Each festival has agreed to promote online voter registration via social media and email, directing subscribers to HeadCount-affiliated websites where people can check their voter registration status online, update their voter registration information, or register to vote for the first time. Many participating festival organizers will also be offering a chance to win VIP tickets to their 2021 events.

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“HeadCount has registered tens of thousands of voters at festivals,” HeadCount executive director Andy Bernstein said. “While we can’t be there in person this year, we can still register just as many voters online, if not more. We’re grateful to all the festival promoters for getting behind this effort, and especially to the team at Electric Forest, who came to us with the idea.”

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