Justin Ehrenhofer had an idea, a bit of money, and a desire to have a box office smash during the pandemic while supporting closed theaters and promoting cryptocurrency. With community support and a movie that cost nothing to make, he did it. Sort of.
Monero Means Money, a documentary that is really a repurposed 88-minute-long lecture espousing the virtues of the Monero cryptocurrency, cost nothing to make. And on the weekend of April 10, it was the #2 movie in America, according to box office tracker the-numbers.com.
Now, obviously, theatres are all closed down due to the coronavirus pandemic and movie releases have been put on hold. But that didn’t stop Monero Means Money director and producer Justin Ehrenhofer from seeing an opportunity to create a film promoting Monero, a privacy-focused cryptocurrency, and get it to the top of the box office charts.
“I saw the box office results for the weekend of March 20 and was curious to see how there were any reported sales with US theaters closed,” he told me over email. “I investigated the top movie for that week and saw that they partnered with theaters for digital showings. I thought that the opportunity to make the #1 box office film in the US would be unique. I originally thought of making a movie by myself, but I knew I wouldn’t be able to do it alone, and I wanted the movie to be about my passion Monero. I asked a few trusted faces, received positive feedback on the idea, and went from there.”