After pulling out all the stops to encourage fans to push his song “Yummy” to the top of the charts in January (spoiler: it peaked at number two on the Billboard Hot 100), he’s now trying to start a dance trend on TikTok for “Come Around Me,” the third track off of his most recent album “Changes.” The “Come Around Me Challenge” started with Bieber posting a choreography video on March 26 featuring four professional dancers doing the challenge on Instagram and TikTok in order to kick it off.

After that, however, he took promoting the dance challenge into his own hands. A day after posting the original cheoreography video, Justin posted a video of himself doing the challenge in what looks like his kitchen (there is a platter of what looks like soft-boiled eggs in the foreground of the shot).

And then he posted another one in what looks like a basement. And then another one, in what appears to be a home movie theater, this time with a grainy filter. And then another. And another. And another (on a pool table). And then, he posted a seventh and final video (for now).

To his credit, each video of Bieber dancing has over 200,000 likes on TikTok, with one peaking at almost 848,000 likes. The challenge hasn’t quite penetrated the TikTok space in the same way as other viral dances like Haley Sharpe’s “Say So” dance or Jalaiah Harmon’s “Renegade,” other celebs like Millie Bobby Brown and TikTok stars like Tayler Holder got in on the challenge too. Bieber has also been reposting videos of fans and TikTokers doing the dance on his Instagram page as well.

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