Quick, what do you think of when you hear “Chanel No. 5”? Classic? Iconic? French? Bien sûr. But the perfume and its latest frontwoman, Oscar-winning actress Marion Cotillard, are here to usher the 99-year-old best seller into the future, as evidenced in the whimsical new campaign directed by Johan Renck and choreographed by Ryan Heffington (whose résumé includes Sia’s “Chandelier” video). In the film, Cotillard and her costar, Étoile dancer Jérémie Bélingard, are transported from the streets of Paris to the moon and back.

Watch the full video here at 6 a.m. EST on October 29th, and read on to discover what makes this fragrance and campaign magical in an exclusive Marie Claire interview.Marion Cotillard: The first time I smelled it, I was kind of mesmerized right away by the mystery, the complexity.

It was intimidating at first when I was a kid, but then pretty quickly, I started to wear it. I thought it was so amazing that a perfume could become unique on each person.