Peloton is now a place to debut music. The popular fitness startup, already known for its use of popular music during its classes, announced today that it’s debuting new Elvis remixes in its app that’ll be exclusive to the platform for a month. The company worked with Chromeo, Big Boi, and DJ Dillon Francis to create the remixes.
The songs premiere in the app today as part of an “ultimate remix collection,” which includes yoga, strength, core, and outdoor running classes. As part of a New Year’s promo, the company is also extending its 30-day free trial to two months.
A spokesperson says the idea behind starting with Elvis was to find a “new expression of the classic catalog in a contemporary way” — which to me reads as finding a way to make Elvis music something you’d actually want to hear when working out. Sony, however, owns the rights to the songs, and might choose to release the tracks more widely after the month-long exclusivity window expires.
