The red-hot pop star’s “Folklore” debuted atop the Billboard charts, according to data released Sunday. It’s her seventh album to debut at No. 1, following in the footsteps of “Lover,” “Reputation,” “1989,” “Red,” “Speak Now” and “Fearless.”
“Folklore” racked up 846,000 equivalent album units for the week ending July 30, including 615,000 in album sales, 218,000 in on-demand audio streams for the album’s songs and 13,000 in track-equivalent sales, according to Nielsen Music.
It’s the biggest week for any album since 2019’s “Lover,” which had 867,000 equivalent album units in its first week.
Among women, only Barbra Streisand (with 11) and Madonna (with nine) have more No. 1 albums. Swift’s seventh No. 1 ties her with Janet Jackson.
Swift, 30, surprised fans by announcing “Folklore” on Twitter just hours before its release. Reviews have been extremely positive. USA TODAY’s Patrick Ryan called it her “most introspective and emotionally raw album yet.”
