Thanks to Record Store Day 2020’s first drop on Aug. 29, U.S. vinyl album sales surged to a new weekly high in 2020, as 802,000 copies were sold in the week ending Sept. 3, according to Nielsen Music/MRC Data. That’s a 63% increase compared to the previous week’s sales.
That 802,000 haul is also the largest week for vinyl album sales since the week ending Dec. 26, 2019, when 1.243 million copies were sold.
Further, the 802,000 sum is the biggest week for vinyl albums outside of the Christmas shopping season since the week ending April 18, 2019, when 848,000 were sold. That week included Record Store Day 2019 festivities.
Due to complications caused by COVID-19, Record Store Day 2020 – which was slated to take place April 18 – was split into three separate drops: Aug. 29, Sept. 26 and Oct. 24. In turn, the Record Store Day-focused releases and exclusive titles that were all due to hit independent and small chain record stores on April 18 were spread across the three days, including the two upcoming dates. Many titles are released specifically for the annual music store holiday, including unique color vinyl variants, hard-to-find catalog pieces and niche reissues.