Taco Bell is facing backlash on social media after a video went viral of a Black employee being reprimanded for wearing a Black Lives Matter face mask.

The video, posted by rapper Elijah Daniel — who has more than 716,000 Twitter followers — shows Taco Bell employee Denzel Skinner arguing with a woman, said to be his manager, about wearing a mask that reads “Black Lives Matter.” Skinner said she told him he had to go home because he refused to take the mask off, but it is unclear if he was terminated because of that refusal.

The video has been shared more than 20,000 times within six hours of the original post, causing the hashtag “#RIPTacoBell” to trend in the U.S.

Taco Bell Corp., which is owned by Louisville-based Yum Brands Inc. (NYSE: YUM), issued a statement:

“We believe Black Lives Matter. We were disappointed to learn about the incident that took place in Youngstown, Ohio. We take this very seriously; we have been working closely with our franchisee that operates this location to address the issue. Our chief people officer and Yum!’s chief diversity and inclusion officer spoke with Denzel last week to apologize and discuss the situation.

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