POTTSVILLE, Pa., Jan. 11, 2021 /PRNewswire/ — D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announces today its partnership with Lee Brice, American country music singer and songwriter and Curb Records recording artist, and the start of Yuengling’s Stars & Stripes program.
Lee will serve as an official Brand Ambassador for Yuengling Traditional Lager. The partnership with Lee includes a variety of elements including personal appearances and performances on behalf of the brand, fan meet & greets, special promotions to meet Lee, a chance to win custom Yuengling and Lee swag, social media sweepstakes and giveaways, in-store point of sale support, social media content and support of our nation’s military.
“I am thrilled to team up with a family-owned brewery and serve as a brand ambassador for their Stars & Stripes program,” said Lee. “Spending time with my family, supporting our troops and enjoying a nice, cold beer are three things I love in life, so you could say this is the best of three worlds.”